Ana Valenzuela, Ph.D.
T: +1-646 312-3288
E: ana.valenzuela at baruch.cuny.edu
Full Professor, Aaronson Department of
Marketing and International Business
Zicklin School of Business
Baruch College, CUNY
One Bernard Baruch Way
New York, NY 10010
Profesor Titular, Department of Marketing
ESADE Business School
Ana Valenzuela, Ph.D., is Professor of Marketing at the Zicklin School of Business, Baruch College and “Profesor Titular” at the Department of Marketing of ESADE Business School. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra and Instituto de Empresa.
Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects dealing with consumer goods markets. In addition, she worked in marketing research projects for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF).
She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and International Marketing Review.
Ana is a frequent keynote speaker on topics related with consumer psychology and in-store strategies and was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions and think-tanks.
Prof. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.